subject: Advertising With Bus Graphics: Wrap That Bus! [print this page] Without advertising, how would people know that your company exists? These days, launching an advertising campaign is not so much an option but a requirement if one is going for brand recognition. And that is why on any given day, the average consumer is inundated with thousands of advertisements. For any business big or small, finding cutting edge solutions to break through the media clutter is of utmost importance.
Maximum exposure
Speaking of cutting through all that media clutter, you can try placing your ads in places where most of your target customers are likely to be. Outdoor ads such as billboards, vehicle wraps, and bench advertisements present the perfect opportunity for you to reach more consumers. The keyword here is repetition, and when there is repetition, there is increased brand awareness, which should be one of your main business goals.
Why bus graphics
Bus advertisements are an excellent form of outdoor advertising that makes a large amount of repeated exposures possible but also makes it possible for a company to accurately target its audience. Based on bus routes, it is easy to gather demographic information that can be used to find exactly the people who are most likely to benefit from a specific product or service.
Another fact that advertisers could use to their advantage: bus users take the same routes almost every day. This of course guarantees exposure for the displayed bus graphics in addition to making an impression on commuters who may not necessarily be riding on a wrapped bus. Just imagine, a lot of buses pass through a station and if all these vehicles contain different graphics, a passenger is automatically exposed to a number of different advertisements.
Beyond your target customers
Remember that even those who are not bus riders are also exposed to bus graphics every day. Since buses are most active during the morning and evening rush hours, thousands of commuters will come across bus advertisements while driving. While at red lights, drivers often look about them and read signs and advertisements. This allows for huge opportunities to reach busy people who may be hard to reach through other means of advertising.
Outdoor ads provide advertisers with uncountable opportunities. They have the capability to reach a large audience multiple times for long periods of time. They are perfect for increasing brand awareness in an effective manner and in a short amount of time.
