subject: Natural Seo - Let's Do It The Right Way [print this page] Before discussing natural SEO, firstly, let's try to understand what SEO is! Search Engine Optimization, commonly referred to as SEO is a methodology which is used to make your website "searchable" that is, to say, it is a technique which helps you to appear in top search results. There are a number of techniques which can be employed in order to improve your ranking some are legal and ethical while some are considered unethical. However, there is no hard and fast rule or standard to classify them.
Natural or Ethical Search Engine Optimization comprises of measures taken within the guidelines of various search engines and are usually not considered as spamming. Though sometimes the unethical ways also work but Natural SEO can be equally or in some cases, more effective than unethical means. Google, as well as many other search engines welcome and promote natural SEO.
Ethical Search Engine Optimization implies well structured websites, proper use of relevant keywords and efficient coding on web pages.
Most common kind of unnatural SEO is Keyword stuffing. It is often considered unethical and your content is likely to be ignored or removed from the indexes of search engines. In fact, there is no need for keyword stuffing; Optimization can still be achieved by clever use of keywords in a limited number of times. A structured and well indexed website is the first step towards making your website accessible. The actual indexing does not include the multimedia on your page, so try to analyze your web pages without them.
Another important strategy is the efficient use of titles and heading. If you are familiar with the operation of search engines then you should know that web pages are indexed depending upon their title and headings. Try to use as must keywords in your title and heading but do not disturb the semantic flow of words a heading like "web page designing is the designing of web pages" will do you no good.
One of the most vital elements are Meta keywords and Meta description, they are also used by crawlers and search engine spiders in order to search your webpage. Meta descriptions are the little description of the particular page which are displayed in search results. Do not try to exceed the character limit or meta titles (usually 60-65 characters with spaces) and meta descriptions (around 150 characters with spaces).
And last but not the least, is the content. Always use fresh content, copying content from other sources will only confuse the spiders that crawl the web pages which is not of any help. Fresh and engaging content not only eases indexing but also increases visitors to your website and allows them to consider a revisit.
If you follow the above tips it is very likely that you will be able to optimize the search for free in a much effective ways without going the unethical way.
