subject: The New Brand Of Adidas Expressing A Unique Characteristic [print this page] In 2005, the Adidas spent thirty-one euros to purchase the Reebok, which is also a sporting brand, and also get the branch company of the Reebok called Rockport. Subsequently, the Adidas founded the Adidas-group which has Adidas, Taylormade and Reebok.
The BOCOG, short for the Beijing Organization Committee for the Olympic Games, announced at January 24, 2005 Adidas Adipower Predator that the Adidas becomes the cooperative partner of the 2008 Beijing Olympic Games. On the signing ceremony, the vice executive president of the BOCOG said, the Adidas will provide sporting equipments for all the staff of the 2008 Beijing Olympic Games and 2008 Beijing Games for the Disabled. Because of cooperating with Chinese Olympic Committee in sportswear, it is all too natural for Chinese sports delegations who participate in the 2006 Winter Olympic Games and 2008 Beijing Olympic Games to wear the sportswear made by the Adidas. The president f the Adidas in China said, from the first pair of spiked shoes made by the founder of the Adidas in 1928 onwards, the Adidas made no effort to support the Olympic Games and help athletes to create extraordinary achievements with creative products constantly. The Adidas provides 1.4 million equipments for the working staff of the Organization Committee, volunteers and athletes from all countries at the end of the Athens Olympic Games. The Adidas encourages and hopes Chinese athletes will win more gold medals on the 2008 Olympic Games which will be held in their motherland and will supply the first-class and advanced equipments.
In 2008, it is not impossible at all that Chinese athletes will make a new record in this Olympic Games with the specialized sportswear supplied by the Adidas. The gap among the gold-medal players can not be simply described by words but need the intrinsic delicate differences of time, strength, quickness, weight, skills, passion, confidence, talents and so on to be judged. The athletes among the worldwide have been exercising constantly without rest so that they could have the qualification to take part in the 2008 Olympic Games and have the hope to win the championship and got the gold medals.
At that time, there are more than 300 athletes appearing in the Beijing Olympic Games, wearing the sportswear professionally designed by the Adidas. The Adidas also designed a series of products specially made for Beijing including clothes, shoes and hardware products. The classical and lifelong designing conception can enable athletes to better concentrate on their performances of sports events. The conception of the Adidas fonder will pass on to guarantee athletes to have a better performance and express their confidences.
The new brand, SLUR, of the Adidas came into being in 2009 and subsequently embraced the world with its image of brevity and perfect. The whole series of products are closely related to the Adidas. The accordant, contemporary, tolerant, loyal and surpassing image was expressed by this new brand of the Adidas. And it also endeavors in discovering the particular craft method. We can also sense its lifelong and reliable design. It expresses a special feature, and at the same time it also needs further development owing to a new brand.
