subject: How To Create Effective Email Announcements [print this page] Email marketing is an affordable option in successful customer outreach - to current customers as well as to potential new customers. It can encourage them to click to visit your website. With the help of email marketing software, you can easily work with and customize templates to meet your specific wants and needs. No matter whether you are advertising a new product, service or want to show off a new sales campaign, an effective email message can quickly get to your target audience, stirring up instant enthusiasm and market activity.
The following tips and tricks can help to make your email announcements reach their maximum potential.
UP TO THE TOP WITH YOU! - The majority of readers will only check out the top few inches of your message before making the decision to look onward or, at worst, discard the message entirely. It is an absolute must for the most important information points to be at the top of the announcement.
SNAPPY SUBJECT LINE - A subject line is the most valuable few dozen characters of your whole email message. The subject line alone will either get potential readers to open up and read your announcement or throw it aside into the junk mail folder. Be sure to take special care and time to review your options and test them out on co-workers or friends who will give you brutally honest feedback.
MAKE USE OF WHITE SPACE - Avoid making confusing or disorganized announcements by shoving information into all the available space. Use blank spaces effectively so that your readers will see a more organized and effective announcement.
AVOID COLOR OR GRAPHICS OVERLOAD - To make a great, stand-out announcement, take care not to use too many colors, fonts or graphics. These things tend to muddle the message, leaving readers uncomfortable and unsure of what is being offered. Keep it simple and clean and the announcement will be more effective.
INCLUDE CONTACT INFORMATION - Every announcement should include a contact number so that if a reader has a question, he or she can easily ask answers of a live person.
FORWARD TO A FRIEND - With an easy-to-find "Forward to a Friend" link, customers can pass the savings on to friends and family. This allows you to reach an even larger audience. The discount codes can also identify these individuals as potential new subscribers to whom you can send information in the future.
USE A SUBSCRIPTION LINK - Add a subscription link to your announcement so that non-subscribers can easily subscribe to your website, increasing your email mailing list and furthering your market reach.
Expand your reach and increase sales with effective email marketing announcements. Cost-effective and easy to use, email marketing software can substantially benefit your business" bottom line.
