subject: How Online Press Releases Help Online Business Succeed [print this page] Someone who goes into a newsagent for online press releases, opens their wallet and buys a magazine on craft are buyers. They spend money in that space, so they are a better target of audience than anybody else. That sort of traffic you get, they're already spending money, it's easier to make that jump into a $50 product, $100 product, $200 one on one session, whatever it might be, because they are spending money.
Publicity can be gained by being the content for a media outlet. Being the content means you are going to be the interviewee. So rather than providing the content and soliciting the magazines and providing them content, they're coming to you, saying, I want to do podcast interviews with you on this space. We're writing an article about how cars are causing all the back pain for Australians and I want to speak to someone about a physio's opinion on back pain. I'm writing a report for a trade journal about management and the issue that they're having with compliance these days and the new government laws and so on and I need an expert to comment on that sort of thing regarding online press release distribution.
So it's about them coming to you and positioning you as an expert doing pingback optimizer review. So rather than being an author, you are the industry commentator. The best thing is, it's free advertising. You're not paying to get in the space, they're coming to you and you're being spoken about in free advertising. It's not interruptive.
The reason AdWords is so successful is because it's non interruptive. People are actively there looking for that information. The same goes for the media. Someone buys a magazine, they're buying it for the articles, not the advertisements. If they're watching Today Tonight , they're watching it for the segments,they're there not for the ads. So it's non interruptive. You're being positioned right in front of them where they want you to be. They are where the eyeballs are.
It's the halo effect that keeps coming up after launching online press releases because you're not an advertiser. Traditionally when someone sees an advertisement in a magazine, they turn off or they put their filter on. They'll read the advertisement with their filter saying, they're saying this sort of thing, I don't know whether it is true, they're trying to pitch to me, they're trying to sell, they're trying to make me open my wallet. If you're featured in an article about that sort of thing, it's a lot different because they're a lot more relaxed in that state, their mind and their mentality is different when they're reading an article from reading advertising.
The way to get this exposure as being the content is by doing press releases about optimize press review, getting your name out there and saying, I'm available for interviews, I'm available for comment and this is what I want to comment on and doing press releases.
What is a press release? Basically what a press release is, it's a sales letter pitching you as the interview. Most people, when they think of online press releases, they think of, I want to write a press release and get that published word for word. All it is, is a sales letter. You're trying to sell the journalist, you're trying to sell the media exec, whoever it might be, to consider you as a story. That's all you're trying to do, it is a sales letter.
