subject: Business Models For Internet Marketing [print this page] Internet marketing has become without a doubt one of the most frequently used and most effective mediums of business and marketing in the world. This form of marketing appeals to a large and diverse audience, making it easier to sell and advertise products.
However, Internet marketing is not so different from real world marketing. Laymen are often found under the impression that Internet marketing firms do not generally follow a set standard or a pre-determined method of management; however, this is far from the truth.
The world of Internet marketing differs from other mediums of marketing because it is still fairly new, and has taken become very popular in a very short span of time. However, the basic business models, rules and ethics still apply to Internet marketing as much as they do to any other medium of such communication and advertising.
Internet marketing firms take advantage of several different business models. Two of the most popular models used by such firms and companies are E-commerce and Local Internet marketing, both of which are considered highly successful strategies for business development.
E-commerce is short for electronic commerce, a model in which the Internet Marketing Firm offers goods directly to the consumers, business or from one consumer to another. The three classifications of E-commerce are B2C, B2B and C2C. The B2C model means business between the firm itself and a consumer, while the B2B model stands for Business to Business. Lastly, the C2C model represents business conducted between two consumers for example, online trading through websites such as Amazon or Ebay can be called C2C or Consumer to Consumer marketing.
Another important technique used for marketing by Internet marketing firms is known as local Internet marketing. This kind of business strategy involves the utilization of a small company which uses the Internet and the World Wide Web in order to build real-life relationships for business advantages. This company works with the sole purpose of utilizing the Internet to build and nurture such connections which can be used to increase advantages in the real world. This kind of Internet marketing generally uses tools such as local directory listing as well as targeting sales promotions on the Internet. One of the most effective local Internet marketing strategies, however, is social media marketing; it utilizes popular mediums such as Facebook, Twitter and Youtube to connect to people all over the world.
