subject: Which Marketing Pieces Should You Feature Your Vanity Numbers? [print this page] So you've just acquired a new vanity numberSo you've just acquired a new vanity number. Congratulations! However, which of your marketing pieces are you going to feature your number on? The answer is definitely all of them! You should have at least one main constant toll free number that is displayed on all of your communications. Consistency is key.
Since you have purchased a vanity number, you should be aware that it will dramatically increase response rates and closing ratios on a variety of marketing pieces, including direct mail and display advertising. But your use of vanity numbers certainly shouldn't end there. Utilizing vanity numbers throughout your website is key for closing new business and minimizing complaints and returns. Your toll free number should be consistent and be visibily noticeable and easy to see on on your website and marketing pieces.
When potential, or even existing clients look for your contact information, the first place they are going to look for your number is on business cards, your email signature, and definitely your website. So make sure you've got these areas covered. You never know when they are going to contact you, or even refer your name to others.
You should also use vanity numbers on business cards for your employees. Remember, especially with today's economy, employees come and go all the time. Gone are the days when employees stay and remain loyal to one company. If your business cards feature any private or personal lines, particularly for your sales team, then if and when a member of your sales team leaves, those clients or accounts that were associated with that employee, are now gone, or worse, calling that same employee who is now working for your competitor. Bad move. All in all, you face losing repeat customers and referrals to the competition.
But don't panic. If these pieces feature your vanity numbers, your chance of retaining clients is much higher, no matter your employee turnover or even if you relocate your offices. Make sure you have templates created for business cards, email signatures, and all stationery that include your vanity numbers as the primary business phone numbers and reinforce the importance of these templates, marketing pieces, and vanity numbers with all of your staff.
Check out http://www.customtollfree.com/ for more details.
