subject: Milestones To Full Fill Florist Customer Requirement In Flowers Business Industry [print this page] The article is feature for the florist who responsible to send flowers & gifts to full fell florist customer requirement. Should always keep following below things to prove them as professional florist in core floral industry
i: Listen
One of the best ways to help make customers feel better about florist business is to listen.
This shows that we care about our customers, and are looking after them.
When the customer comes to the florist shop to place an order, or calls on the telephone to place an order, he expects a certain personal involvement of the florist.
Suggestions are mostly welcomed by the customer. Suggest flowers for different occasions; engage with your customer by listening to him/her.
Remember that body language/tone of voice is a large part of communication, so listening while looking away will just make the customer think you are ignoring them.
Florists customers are trying to send across an expression understand the mood of the expression. If it is an apology then make sure that you as a florist empathize with the customer.
If the customer is happy and wants to congratulate someone with a flower bouquet then share your customers joy.
Little touches can make a big difference to the florists customer.
Why not avoid a problem rather than handling it after a complaint?
Many florist website customers add special instructions. Do make a note of these. Do not make a web order an impersonal florist order.
When the special instructions that a customer places for flower bouquet are acknowledged by an email from the florist then the florist customer feels like the website is personal.
If the demand is unreasonable, do try and engage with the customer so that you can avoid a potential complaint later.
ii: Always Offer a Flower Solution
When your customer engages with you, offer him a good floral solution. Suggest him/her, flowers of the day, seasonal flowers that will last the longest, maybe the different flower color combinations.
Make a suggestion about the design of the floral bouquet.
Especially take into consideration how far the flower bouquet will travel for flower delivery. Suggest designs that will not only suit the occasion but will also suit the delivery of flowers.
If a customer is carrying the flower bouquet he does not suggest something unwieldy.
Suggest a flower bouquet that is chic and easy to carry.
Gauge your customer and his style. Do not offer an elegant bouquet to a flamboyant customer, he will not identify with your choice.
Judge the pricing that the customer is willing to pay for the flower bouquet, adjust the pricing quickly with different flowers when you notice the customer hesitant about an expensive flower bouquet.
What are Florists flowers Solutions if a complaint is made?
1. Replacement Flowers If the flowers were not standard quality, offer a replacement. An exact replacement is not available but we can send a bunch of flowers with an apology note. A replacement flower bouquet solves many problems, it may cost us the value of a new product, but losing the customer will probably cost much more in the long run.
2. Refund If a customer is really unhappy with a flower basket or service they may want a refund. This will mean a loss of the sale revenue, but providing a refund on a flower basket without hassle will strongly improve the chances of the customer returning again. In some cases a partial refund may solve minor problems.
3. Apologies Sometimes one of the most effective forms of solution can be an apology, informally for minor problems, or written for major problems. An apology should be genuine, and may go alongside other forms of solution, particularly if the problem is significant, or the customer is an important one. An apology shows that you care about the customer, and that you are aiming to put right any problems they have encountered.
Follow the simple rules above and you will have less customer complaints. At spring Blossoms we take pride in the fact that we have very few customer complaints, and none that we have not resolved with effective floral management,
