subject: Cdc Marketing: Crm Built For Marketing [print this page] Marketing has one of the most critical functions in any company: creating the relationship that results in a sale and ultimately, revenue. To achieve your goals as a marketer, youre looking for access to customer and prospect data and the tools to use that data in creating compelling campaigns and reporting on ROI.
CDC Marketing is integrated with the full CDC Pivotal CRM suite, giving you access to the complete customer or prospect history with your organization. The solution also puts powerful email marketing and marketing automation capabilities at your fingertips enabling you to make effective use of customer preferences. Pivotal eMarketing automates time-consuming list management, e-mail delivery, and tracking tasks using self-service profile management, easy opt-ins and opt-outs, and delivery-monitoring features.
Enhance Your E-mail Marketing Capabilities
Marketers can save time and resources by using Pivotal eMarketing to automate e-mail scheduling. Pivotal eMarketing also provides marketers with a complete record of every e-mail campaign within their Pivotal CRM system, including which e-mails were read, where recipients clicked through, and which e-mails bounced back.
Enable Your Users
A marketers focus should be on their campaigns, not on the technology that executes them. Pivotal eMarketing walks the marketer through the easy process of building a campaign and creating text or HTML e-mails in a WYSIWYG designer. Templates allow marketers to set up e-mail formats and designs for consistent branding, which salespeople and remote offices can use to generate their own campaigns. E-mails can be previewed throughout the design process to ensure recipients are getting the personalized message they expect.
Personalize Messages
Pivotal eMarketing offers sophisticated e-mail marketing capabilities at a low cost. Marketers can use the Pivotal CRM Static List feature or search capabilities to create precisely segmented lists for e-mail delivery based on customer demographics and opt-out information, then use Pivotal eMarketing to execute campaigns featuring personalized, relevant content for each recipient. These campaigns can be used for a wide range of marketing activities, from event promotions to product and service announcements to customer nurturing.
Automate Campaigns
Campaigns can be launched immediately or scheduled to launch at a specific date and time. They can even be set to recur at scheduled intervals, sending e-mails to new recipients without any added work. For example, a welcome message can be created for new contacts based on a search that looks for contacts created within the past 24 hours; this can be set to recur daily.
Empower Your Contacts
In an age where most people are bombarded by unsolicited e-mail, it is important to protect brand reputation by giving users control over their e-mail subscriptions. Pivotal eMarketing enables customers and prospects to indicate their preferences for receiving e-mails from your company, as well as to update their contact information themselves, helping to keep your Pivotal CRM database current and comprehensive. Pivotal eMarketing makes it easy to send communications that comply with privacy and spam regulations, and a single-click opt-out option can be included in every communication, ensuring contacts do not continue to receive unwanted communications.
Learn how you can use CDC Marketing to:
Deliver performance insight and enable managers to maintain a clear view of their teams marketing campaigns, from detailed campaign metrics such as open rates, click-throughs, and bounced e-mails to leads, opportunities, and more
Enable sales management to precisely model their desired sales methodology within the system
Generate a higher volume of high-quality leads and help your teams get the tools they need to efficiently launch, manage, and monitor multiple targeted programs
Deploy campaigns tailored to specific markets and personalized to recipients, resulting in higher response rates and more leads
