subject: Marketing For Trade Shows And Trade Show Graphics [print this page] Trade fairs have gone a long way since their inception in medieval Europe. Although the fundamental principle has not changed, it's obvious that the look, feel, technologies used, and products sold are different. Regardless of whether you are new or a veteran, you ought to know that your display matters. Those who don't invest a lot in the design of their booths often end up wasting their time and energy.
When people stroll around trade events, they visit booths that are eye catching. Sure, your booth may have a groundbreaking new product or service, but if your booth is boring and uninteresting, no one's going to want to have a second look.
The first thing to think about when you set up your booth design is the product you're offering. This has to be the focal point of your design. If you haven't done this already, think of a marketing plan. How are you going to advertise your product effectively? Do you have to implement the use of gimmicks? How about materials that need large format printing? Focus on the important elements of the product or services you are offering.
The next thing to take into account is the overall design of your booth. The pre-production process for a trade fair often takes place for months, possibly a year beforehand. You must be completely invested in launching or promoting your product. With that in mind, find out early so you can select a booth with an ideal location. You need to know that the venue will be huge. Which means not all spots will be ideal, so book early.
After reserving your booth, request for specifications. You must know the size of your space. How wide is it? How many electric outlets are available? Moreover, you need to know what the height limits are. You wouldn't want to make a custom display only to find out you can't set it up.
Once all that is resolved, you can now think about what features you're going to have set up in the booth. Get more people by having the right trade show graphics. You have a lot of choices, so give it plenty of thought. If your booth's primary installation is a table or countertop, you can consider things like pop-up graphics or table top panels.
For those who have a larger space, having one or more floor standing displays will be a great idea. These displays are usually very large, so consult with a company that specializes in large format printing. Businesses that supply these kinds of services may also offer other trade show graphics. In addition to the visual graphics in the booth, put some hard work in the material you give away.
Your display is crucial to the success of your trade show appearance. Select choices that are budget-friendly, but will bring in maximum profit. Keep these pointers in mind during your next trade show project.
