subject: Designing A Flyer That Sells [print this page] As your companys in-house graphics person-perhaps more by default than by intention-youre pressed to become a master of none. You want to understand how to create Flyer Design that sells; however, you have little time to perfect advanced design and marketing skills. Your ongoing concern is learning to do a little more to get a lot better results--quickly and painlessly. How can you improve them?
What Techniques Can You Apply NOW?
Take these 3 Flyer Design tips to heart. Using them consistently can save you time in the long term and get more customers.
1. Use digital photography and illustrations to grab attention and tell your story
Establish a visual focus of your flyer design by having an eye-catching photo or illustration. Pick out from stock photo libraries on the web or hire an illustrator to accomplish a custom illustration.
A few quick tips:
In your flyer design place your strongest image in the top half of the page where it'll attain the best exposure.
Using one large picture creates a stronger impression than several smaller ones.
You can group several small pictures so they collectively will form a single element. Set side-by-side a small picture with a larger choice for you to contrast.
2. "Grapple" customers with influential writing and a "call to action"
Make a practice of doing these two things: Use convincing words that "hook" their interest, and include a well-defined proactive approach in each and every flyer.
What can you do to make your flyers more effective? Apply these basics:
a.)Generate an appealing or attention grabbing headline
Know whom you are writing for and keep their preferences in mind while you write each word.
Put your message in terms of "you" rather than "I" or "we." Individuals don't care about what "we" offer; they are concerned about how your product or service will make their lives better.
Make it clear what your readers ought to do, think, or believe due to reading the details you present.
b.) State your intention as a command-known as a "call to action."
The entire point of your Flyer Design is to encourage your prospects to take action! Whether its to send an email or pick up the phone and calls you, using precision wordsmithing persuades your prospects to take action.
3. Reduce yourself to 2 fonts with their families
To give your flyer a unified and professional look, I suggest that you simply limit the amount of fonts you employ. It is advisable to use one font (preferably a bold one) for your headlines and another font family for the body copy. You can use italics or bold variations within the family for pull quotes or call-outs, captions, and sidebars.
Your flyer design will appear unified and professional, giving your company integrity in the marketplace.
