subject: Why Smaller Invitation Companies Matter [print this page] The invitation field is a multibillion dollar industry. There are thousands of companies out there who dont just make invitations, but also sell them to eager customers around the world. While e-vites have eaten into the customer base slightly, there is still a big demand out there for physical paper invitations. In fact, paper invitations have had a renaissance in recent years, thanks to the Internet. Since its not just the big box companies who are offering invitations, you can not only find good prices online, but also a variety of new designs and options. This has made the invitations feel like less of a billion dollar industry and more of a mom and pop field, in a way. You can now find the absolute perfect invitations for your exact needs, whether you are looking for holiday invitations, or communion invitations, and not just settle for the ones that you find on the shelf at your local store.
One of the ways that the Internet has changed the invitation field is by offering smaller designer card companies a place to show their wares. While there have always been these smaller card companies on the market, they used to have to fight for space with the big boys in the local card shop. This meant that while you may have been able to find them in some out of the way shop, they werent exactly able to make a big splash on the market. Now with the Internet, people arent just able to find these smaller invitation designers, but they are able to communicate their regard for them. This means that while these companies may not be making the kind of money that the big boys are, they are able to find a way to fit into the market and become successful.
One of the things that people love about these smaller card companies is the one of a kind nature of the cards. While its true that most of them arent one of a kind (far from it actually), they have the look and feel of something that you just dont find in the big chain stores. They are cards that are designed for those who want true personality out of their invitations. In addition, a lot of the smaller card shops also offer extras, such as free customization of the cards, or free printing, that give them a leg up on the bigger options out there.
by: Kim Green
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