subject: Email Marketing: The Tactics Of Opt-in [print this page] It all begins with a name and an email address. Without it youre not be able to sent messages to your audience. In todays business having a website is just not enough, you have to talk and engage with them. You have to be close up with them just like you are having a personal conversation with a friend.
Hence, capturing an email address is the main driving force as the first important step in your sales online or offline. You have to gain their trust and be a friend. There are many ways you can grow your lists like you are collecting them from your newspapers ads or from your promotional flyers but why not take advantage of your own website or landing page? Learn the tactics of opt-in.
But why is website or landing page is a better option for your email addresses acquisition?
First you can leverage on the internet to capture a wider audience and secondly by doing it physically would be both too costly and slow. Thus you have to thank the search engines in lending you a hand in bringing in the traffic to your site effortlessly 24-hour a day.
Thats the reason why your opt-in page is very crucial to your success towards your email marketing campaign. In order for your prospects to find your site, you have to optimise your site where your opt-in page is with the same keywords or keyword phrase that your prospects would be searching for.
Besides bringing your prospects to your landing page, you have to use your imagination on how bests to attract them to opt-in. Before anything else why not places your opt-in box prominently right on the first page of your site above the fold before they could even scroll downs the page? This would give you the maximum impact to capture them first. If they do not opt-in early they will never do so even if they have read your whole page.
Most landing page is lengthy and would stretch out to several pages. Would you want them to finish reading before you give them the opt-in box at the end? Most would have click away even before they have reached it.
Remember people do not read word for word on their computer screen, they just scan through the headlines and the bullet points and make a decision quickly in a matter of seconds. In other words you have only a few second to catch their attention and thats crucial.
People are also very suspicious and cautious when they are revealing their personal information online, even if its their name and their email addresses. Ask for and collect only the data you will require for your need but not more than that. Tell them that their privacy will be assured and that the information that they gave will not be used for any other purpose or farm out to anybody without their permission. This would give them the peace of mind and they would be most happy to opt-in.
