subject: Increase Conversion Rate With These Tips [print this page] It would be instructive to examine a real website to see what effective changes could be made to increase conversion rate. Let's go to oracle traders local website. They sell share market related software called Metastock.
I've had some good experience as an internet entrepreneur in the whole Metastock niche. Depending on what you're trying to position yourself as here, if you're thinking, right, I want to be the go to guy, the reseller for Metastock here in Australia, think what it is that our user, if you go to our avatar, our ideal client, what is it that they'd be looking at? I would go to Metastock's website, see what Metastock looks like and take some cues from there.
There are a couple of small things. They've got here, Click here for our most popular package. It's a very small button below the fold. Obviously it will change on the resolution of the screen and increase website conversion rate.
It's not even a Metastock offer. They're targeting two different markets. Metastock is the brand name that they're using to drive the traffic to the site hopefully. But there a lot of people I suppose in that market, so they've got a separate little offering for I guess, the Mums and Dads doing internet marketing reviews. Rather than paying $1000 for the Metastock software and data, they've got an offer for $595 for another charting package which is not as good but will get 99% of people across the line without any problems.
Say that on your Home page. If you want Metastock, that's available but it's $1000. If you just want to get started and see if this investing thing works for you, there's $500 investment. Obviously you'd write it better than that but that's your headline, that's your pitch on your optimize press review home page.
Even things like, get a free e book offer, that's great but what is the e book about? What do I get? Sell the e book. Probably if you did some testing, no one would be clicking that red button. Free e book to get you started, what does it get me started on? Does it show me how to mow the lawns, does it show me how to fish, tell me how to catch fish quicker? So there are a few changes you could make to your site and increase conversion rate quite quickly.
I want to talk about a couple of things just from a testing perspective of what can be done like directory maximizer review. It comes down to what the site actual says and the users on your site.
Things like split testing: websites have been tested which are identical except for a red and green button. Having a red button increases conversions by 21%. Twenty-one percent more people who came to your site, actually converted. Other slight changes, like putting a photo of a girl on the site, moving a map down, making a few changes, alters the conversion rate by 6.1%. Another slight change can alter the bounce rate and increase conversion rate today.
