subject: India Is The Tenth Largest Consumer Of Bottled Water In The World [print this page] India is the tenth largest consumer of bottled water in the world with the consumption level of ~ million litres growing at a CAGR of 17.5% in the last 5 years. The bottled water market is estimated to have more than ~ brands, of which a major portion is held by the local players (inclusive of the cottage industry). Even, the big players which dominated this market segment are facing the pressure of maintaining their position in the market
With a per capita consumption of 5.3 liters in 2010, this market segment leads the Indian non-alcoholic beverage industry. The drive of consumers towards safe and pure drinking water due to inadequate supply of pure and safe drinking water and growing water borne diseases such as cholera, jaundice and others have influenced the growth of this segment. Moreover, the growing urbanization and rising propensity of consumers to spend on safe drinking water has resulted into high per capita consumption of bottled water. In other words, its the desire of people to consume healthy drinks and stay fit. This growth and attitude of the market has been attributed by the increasing disposable income together with the lack of pure and safe drinking water.
The Indian bottled water market has further been classified into two categories such as packaged drinking water market and natural mineral water market. The packaged drinking water continue to dominate the bottled water market with a share of around 89.6% followed by natural mineral water market with a share of 10.6% in FY2010.
The non-alcoholic beverage market in India has witnessed a mixed growth in the recent past. The industry has registered a growth rate of 11.3% in 2010. The total consumption for FY2010 stood at ~ million liters with the per capita consumption of ~ liters as compared to ~ million liters of total consumption and ~ liters of per capita consumption in FY2009.
The Indian non-alcoholic beverage market has been dominated by the bottled water segment with a market share of ~% in FY2010 followed by soft drinks with ~% and tea with ~%. The consumption for bottled water in India has increased over the years and is one of the emerging markets. The growing insufficiency of pure and safe water and rising water borne diseases has influenced the demand for packaged water.
Key Topics Covered in the Report:
The market size of Indian non-alcoholic beverage industry and its segments including bottled water, carbonated soft drinks, juice (Packaged and Unpackaged juice), tea, coffee and energy drinks on the basis of consumption and per capita consumption
Market segmentation of the Indian non-alcoholic drinks industry and its segments
Recent trends and developments in the industry and in its segments
Competitive landscape of the various players operating in the country in packaged drinking and Natural Mineral Water category, carbonated soft drinks, juice, tea, coffee, coffee retail and energy drinks markets
Future outlook and projections along with the cause and effect relationship between the market and industry factors on bottled water, carbonated soft drinks, juice (Packaged and Unpackaged juice), tea, coffee and energy drinks consumption and per capita consumption in India
SWOT analysis of the Indian non-alcoholic beverage industry
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