subject: What Is The Reason Of The Prevalence Of The Outdoor Activity [print this page] Open-air activity is one that has gathered the quality of sports and leisure. It was not well valued by the individuals in its preliminary cycle. It was only performed by the folks in search of excitement and thrill. With the alteration of the age and situation, the activity has been able to display a new look to the persons. Surely enough, the transformation of the situation is related with the social and environmental elements.
The popularity of outdoor activity has its representative of rock climbing, mountaineering, camping and so on. All these projects have their popularity in Europe and America, which have even formed a business model. But China is the nation which has not had a well exploitation of the market. Yet, more and more people are willing to pay money for the out going. And Asics, being an admirable outdoor trademark, has got a promising market. In that case, why is outdoor activity so widespread? It has link with all kinds of the social phenomena.
First, after the World War Two, a lot of developed nations have sped up their rate in the industrialization. For this reason, the process of urbanization has come into being as well. Therefore, the folks love to return to nature after the long time residence in the city. And the outdoor activity is just the one that can appeal to the liking of the individuals.
The second reason is that the developed nations have undergone a quick development in economics. The individuals are able to spare a considerable amount of time and cash to the outdoor activity. In addition, the folks have lost the previous passionate interest in the regular tourism.
The third reason is that the fierce competition has aggravated the interpersonal relationship. In face of the distasteful situation, open-air activity has turned out to be quite a good means for the individuals to have a relaxation and liberation.
Forth, with the deterioration of the environment in the urban areas, the individuals love to go to the natural world to have a release.
To talk in a general way, the activity has the characteristic of fitness, entertainment and participation. The number of the participants is soaring. But they belong to the group of white-collar. If the person does not have the back of riches, how can he or she go to conquer the mount that may kill them.
In China, this kind of activity seems to have its prosperity in the recent time. Decades have passed since the execution of the reform and opening-up policy. So there is the rising of the class who have a great amount of capital. In addition, they want to seek more thrill or excitement, which they could not find in the usual tourism. And the feature of being more likely to accept the new things has made the outdoor activity have its thriving. Camping for instance, having little requirement on the technique and the equipment, has more participants. But the rock climbing, yet, is of opposite situation in terms of the technique and equipment. Surely, its number is fewer.
