subject: The Importance Of Search Listing In Local Seo [print this page] Local search plays a pivotal part in the whole SEO game. Let's take a real world example. Head over to Dentist, South Yarra, and you'll find a search listing that we've worked on. This is what it looks like when you verify your listing. You select your country, using your company name, and you make sure you use the real address, make sure you use the email address associated with the domain name, enter your domain name in, then your description. This is an area where you can drop some keywords in but don't be overly spammy. It's like writing a meta description, it's a little bit of a sales point.
So you want to make sure that you use some good copywriting in there. If you need some learning materials on writing, check out our Simple Writing System review. Looking for a Dentist in South Yarra, Toorak, Prahran or Windsor area? They're some of the areas we're trying to target. Then it moves into: the dentist, Melbourne offers the complete dental care etc. So you get two hundred words. You might as well try and make use of that area as best as you can. Put your primary product and services in there as well for easy local search optimization, so what is it that you're offering?
Underneath are the categories. These ones will pre populate as you write, so some of these ones, cosmetic dentist, emergency dentistry, a few of those ones are going to be the ones that it pre populated for me. Then when you look at some of these other ones, these are some other things, like wisdom teeth. It's probably not going to be a category, yet we want to put it in there because the algorithm for Google Places is still so much in its infancy, we don't know exactly what's playing a role.
Then you can select the area which you service. You can either have it, if you select an area, you can select a radius very similar to AdWords and you can select, here's the area that I work with. You'd hope by targeting, this is just me jumping to conclusions, I'm thinking in my head, like Matt Cutts would, the main guy over in Google. I'm thinking if I further articulate and define who my target market is, what's Google's ultimate goal? Google wants to serve the best and most relevant information to the user who is searching.
The more that I can narrow that search and tell Google, here is exactly the type of person that I'm looking for, that will end up being a better match. So my mind says it's probably a good idea to have the Map selected. You can enter your details in there for when you're open and that type of thing and what sort of cash that you accept, uploading videos and some images. It gives you an example of the way it's going to look over on the right hand side. That's what it looks like from the back end.
I see this as a huge opportunity, I mean you could almost make a business out of contacting businesses and saying, your Google Places hasn't been updated. You don't have a Google search listing. I'll charge you $500 or $1000 to enter it in for you, and you just do what I said. There's a little business model or an internet business coaching in itself.
