subject: Testing Tips To Improve Site Conversion Rate [print this page] I recently relaunched some MCG material which I had purchased and made up into a series of memorabilia pieces. I had some carpet left over and redid a series of frames and that sort of thing, and as part of that launch I drove traffic to this site and got people to pre register their interest in owning a piece of the MCG and built up a list that I can market to. There are basically three elements to this site that I tested to improve site conversion rate: headline, I recorded three different videos and actually reworded my opt in pitch three different ways with the help of optimize press review then.
Then inside Website Optimizer, a Google tool which allows you to actually grab parts of your site and say this is the headline, this is the video, this is the opt in box and segregate those sites and put in three different combinations of each and say three different headlines for internet marketing reviews, three different videos and three different opt in boxes.
It will actually go to the site, just magically pick a combination and say, headline A, video A, opt in box A is combination 1,this headline A, video A, opt in box B is combination 2 and so on and so forth. It will give you an idea just how that affected it. There was one combination, combination 7 at the bottom that had a conversion rate of 4.85%. Four point eight five percent of people who came to that page with that particular combination opted in using seo methods. A different combination from conversion rate experts got a 10.5% opt in rate, so a double conversion rate with a different configuration of headline, video and opt in box.
So if I just went and put my website up and just by sheer luck or dumb luck or accident and chose a certain combination, I lost half the traffic that came to my site that could have been buyers after reading directory maximizer review. So you want to start testing this sort of thing. It's pretty easy to do.
You don't have to do it. You can find people in the Philippines to do it and help you to improve site conversion rate today. You can get your fifteen year old nephew to do it for you. This is pretty easy to do, or tell your website guy to do it. It's really simple and it's all free. Google will give you this for free. They're trying to make your sites better so the users get a better experience when they come through your site.
You should also use Google Analytics. Google actually has a tool that you put some code on your website and it tracks your users experience on your site to improve site conversion rate. So it's not just you making blind decision saying, yes, I don't really like pink anymore, I'm going to change the site to orange. It's actually doing it on real data.
