subject: How To Improve The Speed Of Your Website [print this page] How fast your website loads is extremely important for reasons more than just user experience.
Page loading times can have an effect on your rankings. If Google has to wait for your page to load, then it will lessen the user experience (Google User) as Google want the pages they suggest to their users within the search results to contain what the searcher is looking for, and to display fast.
Giving users dead or slow pages will ultimately affect the users choice of search engine. Hence they will prefer a faster loading page than a slow loading page.
An Average Load Time of around 1.11 seconds which is equates to 0.06 seconds per Kb is a good speed, though your site isn't getting near the amount of traffic it will do once you hit page 1 of Google, then the speed will drop as the server struggles to handle requests, unless.
Reducing load times (not required yet, but is a good practice and will be a good idea when the traffic picks up)
Optimize images to reduce size (reduce download time), 24% reduction in overall image download size available.
Defer parsing of JavaScript until it is required, loading JavaScript for items that may not be used adds unnecessary stress to hosting resources and increases page loading times.
Remove redirects to Vimeo if possible, the off-site variable-heavy links slow the loading speed as variables within a URL require a remote server to act upon each as a separate request, making your users wait longer for the page to load.
Hosting and Caching the video on a proxy cache server would be a good solution (have another server host the file instead of the origin server).
To speed up loading even more, include Cache Expiry times on static images, CSS files, video, Javascript files etc, this will make the visitors browser, or your website proxy (if available) to cache/store the files and serve them to users, instead of making repeated HTTP requests and slowing down page loading times.
When your site starts to receive more traffic you may want to think about using a proxy to cache the static elements of your page anyway (to save resources), though your webmaster/hosting guys will know about this.
If you want to ensure that your website runs as quickly as possible, then you should only employ a reputable web design agency to create your site.
