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subject: Top Ways On How To Solicit Feedback To Improve Web Design [print this page]


The website is the representation and the face of the business to its consumers online. Sometimes the quality of the services and products that can be provided by the company can be defined by its web presence. This is the reason why many companies spend a fortune in setting up their web presence. This is true for all business with web presence in any territory or location. But the problem for many site owners is that once they set-up the website through the help of a company that offers web design, they forget to maintain and manage it. What happens is that there comes a point that the site is no longer fresh and responsive to the needs of the customers.

This should not be the case, as a site and business owner you need to make sure that you are always maintaining and monitoring the site. And this can be done by knowing the pulse of the consumers. There are many ways on how you can get the feedback of the customers as basis for the improvement of the site.

One thing that you can do is to keep in touch with the readers and customers and ask through questionnaires. The use of questionnaires is useful and this can come in many forms including a satisfaction survey or a poll of what they want to see in the website. The best move that you can do is to offer the site visitors the chance to say what they want. Sometimes readers are too busy to work on the questionnaires. In order to attract them into answering some questions, you can offer a reward or freebies for answering the question.

Make sure that you also set-up and manage a forum. Give them the chance to talk about what they think about the products and services or even the condition of your website. Fight the urge to censor the thoughts that are being shared on the forums as this will only discourage them from posting what they want to say and recommend. And when you receive these comments, make sure that you act on it.

And finally, it's best to take advantage of social networking sites like Twitter and Facebook.com. Millions of potential customers are signed to these websites and they are interacting with one another. If you also sign up with these sites and connect with customers then you are given the chance to know more about your customers and meet new and potential customers. A simple 'Like' on the Facebook.com page means a lot to your company and site.

There are other ways to touch base and get feedbacks from customers. And these three recommendations are good starting points to see what's wrong and what's right before asking for the services of a company that offers web design

by: Lloyd Roberts




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