subject: Why Open-air Activity Is So Popular [print this page] Outdoor activity has its prevalence in the modern planet. Scores of factors have resulted in the prosperity of the open-air activity. What we are about to talk about is exactly the matter.
The outdoor activity has the trait of sports and leisure. But its development in the early phase is not so smooth. It was only performed by the persons looking for excitement and thrill. With the shift of the time and situation, the activity has been able to present a new look to the people. Of course, the social and environmental factors have contributed a lot to the alteration.
The popularity of open-air activity has its representative of rock climbing, mountaineering, camping and so on. In places like Europe and America, this style of activity has already produced a business model. But in China a few of them still have their preliminary development. Nevertheless, it has an increasing growth for the modern time. And Asics, being an admirable outdoor brand name, has got a promising market. In that case, is there any reason for the rising of the activity? It has association with all kinds of the social phenomena.
First, after the World War Two, numerous developed nations have sped up their rate in the industrialization. For that reason, most of the people have moved from the rural areas to the city. Hence, the persons love to return to nature after the long time residence in the town. And the outdoor activity is exactly the one that can appeal to the liking of the persons.
The second reason is that the developed nations have undergone a prompt enhancement in economics. The persons now have sufficient time and riches in the participation of the outdoor activity. The conventional tourism yet could not satisfy the folks' request.
The third reason is that the fierce competition has aggravated the interpersonal relationship. In face of the unpleasant situation, outdoor activity has turned out to be quite a good means for the persons to have a relaxation and liberation.
The forth reason is that the severity of the environmental pollution has given rise to the individuals' desire of returning to the clear and bright natural world.
To speak in a general way, the activity has the characteristic of fitness, entertainment and participation. The quantity of the participants is soaring. But most of them are the fashionable white-collar folks who have considerable wealth. We can expect that if one could not feed themselves, the idea of taking risks in conquering nature would be unworkable.
In China, this kind of activity seems to have its prosperity in the up to date time. Decades have passed since the execution of the reform and opening-up policy. Consequently there is the rising of the class who have a great amount of capital. In addition, they want to seek more thrill or excitement, which they could not find in the usual tourism. And the characteristic of being more likely to accept the new things has made the outdoor activity have its thriving. Camping for instance, having little requirement on the technique and the equipment, has more participants. And the rock climbing for example, has a strict requirement of the technique and the equipment. Without doubt, its number is fewer.
