subject: Technology Commercialization [print this page] Internet marketing meant not only the development of private network services, competitive but also commercial products that implement Internet technology.
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In the early 80's joined dozens of manufacturers TCP / IP for its products due to the approximation of their customers to this network technology. Unfortunately, they lacked reliable information on how this technology works and how they thought their customers use. Many focused as the incorporation of features that were added to their own network systems: SNA, DECnet, Netware, NetBios. The U.S. Defense Department made ??it mandatory to use TCP / IP in much of their software purchases but gave little guidance to suppliers on how to develop TCP / IP products actually useful.
In 1985, recognizing the lack of adequate information and training, Dan Lynch, in cooperation with the IAB, organized a three-day meeting for all producers who want to learn how working TCP / IP and what was not yet able to do. The speakers belonged mainly to the DARPA research community who had developed the protocols and used them in their daily work. About 250 manufacturers came to listen to about 50 inventors and experimenters. The results were a surprise to both parties: manufacturers discovered with astonishment that the inventors were open to suggestions on how systems work (and what it was that they were not yet able to do) and inventors welcomed information on new problems but they did not know they had found manufacturers in the development and operation of new products. Thus was established a dialogue that has lasted more than a decade.
After two years of conferences, workshops, meetings and conferences design, organized a special event for manufacturers whose products function properly under TCP / IP could display them together for three days and demonstrate how well they could work and run on the Internet. The first "Interop trade show" was born in September 1988. Fifty companies presented their products and organizations around 5,000 engineers potentially buyers came to see if everything worked as promised. And he did. Why? Because manufacturers have worked hard to ensure that their products interoperable with each other peraban correctly, even with those of its competitors. The Interop has grown tremendously since then and today is held every year in seven places in the world with an audience of 250,000 people who come to see what products interoperate properly with the other, to know what the latest and to discuss technology new.
In parallel with the marketing efforts covered by the Interop activities, manufacturers began to attend IETF meetings that were convened three or four times a year to discuss new ideas for extending the set of protocols associated with TCP / IP. They started with a few hundred attendees mostly from academia and public sector funded and now these meetings attract several thousand participants, mostly from the private sector and financed by it. Members of this group have evolved the TCP / IP to cooperate with each other. The reason that these meetings are so useful is that they go to all stakeholders: researchers, end users and manufacturers.
The network management provides an example of the beneficial relationship between research and manufacturers. In the early Internet, the emphasis was on the definition and implementation of protocols to reach interoperation. As the network grew appeared situations where procedures developed "ad hoc" to manage the network were not able to grow with it. Manual configuration of tables was replaced by distributed automated algorithms, and new tools to solve specific problems.
In 1987 it became clear that a protocol was needed that could allow remote and uniformly manage the elements of a network, such as routers. Several protocols were proposed for this purpose, including SNMP (Single Network Management Protocol Simple Network Management) designed, as its name suggests, looking for simplicity, HEMS, a more complex design of the research community, and CMIP developed by OSI community. A series of meetings led to the decision to dismiss HEMS as a candidate for standardization, allowing both SNMP and CMIP to go ahead with the idea that the former was an immediate solution while CMIP should become a long-term approach: the market could choose the most appropriate result. SNMP is now used almost universally for network management. In recent years we have experienced a new phase of marketing.
Originally, the efforts invested in this task consisted mainly of commodities offered by manufacturers to work on the network and service providers offering connectivity and basic services. Internet has grown into a "commodity", a service of general availability for end users, and much of the attention has focused on the use of the GII (Global Information Infrastructure) to support commercial services. This has accelerated tremendously-mately by the rapid and widespread adoption of browsers and the World Wide Web technology, allowing users easy access to information distributed throughout the world. Products are available that provide access to this information and much of the latest technological developments are aimed at obtaining information services increasingly sophisticated basic data communications on the Internet.
by: covatus4
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