subject: How Are You Promoting Your Business In The New Year? [print this page] Christmas is a crucial trading season for many businesses and for these businesses the christmas period is in full swing. Those people which are in control of marketing and promoting christmas businesses will have made and implemented their plans months ago and will already have their minds switched in the direction of the new year.
With financial woes adding much concern to the outlook for 2012, many businesses will be rightly worried regarding what the next 12 months has in store. Putting your business in the best circumstances is key to surviving what may be to come, and efficient marketing and promotional strategies will play an essential part in putting your company in the strongest possible position.
With this in mind, getting the most powerful promotional gifts for your money will be more important than ever and with so many to pick from, getting it correct first time can be pretty tricky.
With a little assistance from a report by the British Promotional Merchandise Association (BPMA), lets have a look at a few of the most successful promotional issues out there so that you can find the best products for your requirements.
Longevity
If you're building your brand or trying to get your company details in front of a new client then longevity will be a crucial consideration for your strategy.
Various promotional items can be more pertinent to specific demands and as a result there are some items that lend themselves more to extended life promotions than others.
The BPMA quizzed almost 15,000 people in the summer of 2011 to discover the most powerful promotional products and how they impacted the brands that used them.
In this survey they discovered that promotional mugs were the item that people held onto the longest, with 18% of people claiming to have held onto printed mugs the longest.
Branded Flash drives also scored very well, picking up 15% of the vote, followed in 3rd by writing instruments on 12%.
Functionality
Functionality is an important consideration when thinking of which promotional gifts to work with, as this will help to decide the life and visibility of your products. Based on the survey, USB drives were easily the most useful promotional gift, with 21% of people dubbing them the most useful. Electrical items came second (11%) with writing instruments in third (10%).
So what do these results mean for your future campaigns? It is generally beneficial to see what individuals imagine are the best promotional products, but the products you choose ought to be specific to your company and your audience. Consider what your audience will consider to be the most practical products for their needs and they fit in with the image of your company or promotion, it is this blend that is going to enable you to supply the most successful promotional items in the new year.
