subject: Thanksgiving Day Deals Making Shopping Easy [print this page] As the Thanksgiving Day has come round the corner, retailers are joining forces with daily deal sites to give renewed gastronomic experiences and family recreational services to the daily deals enthusiasts.
Will ecommerce see hyperactive shopping in the Thanksgiving week, is a question being probed by the consumer market analysts.
ComScore had recorded $407 million online spending related to the day in 2010, indicating a 28 per cent spurt from $318 million in 2009.
The upward trend may continue this year or revert downward depending on the price attractions offered to consumers, says a veteran industry analyst.
One thing is certain this time round too customers will continue to forage on the internet thanksgiving daily deals of scrumptious turkey, lovely pumpkin pie, mouthwatering cranberry sauce, and multi-flavored corns.
Spending on culinary favorites rises, as people chow on them to commemorate the day. Americans are diehard lovers of roasted turkey. That affection is manifested itself in four and half billion dollars they spent on turkey in 2009. Food coma is a commonplace when foodies indulge in overeating and binges.
A time-honored festival that took birth in the agriculture community of American Indians centuries ago has been morphed in to a full-fledged urban fte celebrated popularly in entire America. As the name implies, thanksgiving is a gratitude expressed to nature for it bestowing fertility upon lands.
Before 1860s, the day was not observed as a holiday. Former US president Abraham Lincoln proclaimed thanksgiving an official holiday while 32nd American president Franklin Roosevelt set the fourth Thursday of November as the patent day of celebration.
The trend of visiting out of towns and cities is increasing. Tourists flock New York and Washington D.C. to rejoice at the fiesta. Hotel occupancy rates also ramp up in the pre-Christmas season.
Daily deal sites make special arrangements to facilitate room booking in the midscale and upscale hotels and resorts.
The group buying portals e.g. Groupon and LivingSocial have introduced brands to attract discount seeking tourists and trippers.
As a matter of fact, LivingSocial that plays second fiddle to its Chicago based rival Groupon, has rented out 600,000 rooms up to November from the month (November 10) it launched LivingSocial Escapes.
In the pre-Christmas shopping frenzy, many special days occur. Importantly, thanksgiving and black Friday days exist very closely. Singling out spending is not easy. However, a week preceding Thanksgiving Day is popularly known as the thanksgiving week and therefore spending is perceived to be associated with the day.
