subject: Internet On Small Business [print this page] Web Eoum Inc, internet marketing company helps to achieve online success through innovative, ethical and strategically-effective Internet Marketing services. Our online marketing solutions drive quality traffic to your website and help you launch your business online. Our internet marketing solutions create a web-niche for your brand and keep you one-up on competition. Our Internet Marketing services can be toned-down to a simple, cyclic process: galvanize traffic; convert visitors to customers; retain existing customers; bring in new customers; and measure and optimize strategies to attract more traffic.
What is Internet Marketing? This type of marketing is some times referred to as On-line marketing, or can also be known as e-marketing. An explanation for this is the marketing of products or services by using the big World Wide Web and thats it in a nut shell.
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.
Internet marketing is a component of electronic commerce. Internet marketing can include information management, public relations, customer service, and sales. The most recent step in online marketing was the creation of complete online businesses that use the Internet to promote and sell their services and goods.
The internet marketing is an exciting new marketplace for consumers. It offers easy access not only to a vast array of goods and services, but also to rich sources of information that enable consumers to make better-informed purchasing decisions.
The purpose of this marketing on the internet is that Web site is to provide an overview of the dramatic way that the Internet is impacting all aspects of marketing. Marketing on the internet activities are organized according to the five categories outlined in the table below.
In these days of vast Internet use, people generally have the intention to attach everything of their daily life to the Internet. So the concept of promotion and marketing are also get co-related with each other. Lets discuss a little about the Internet marketing.
Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets.The nature of the medium allows consumers to research and to purchase products and services conveniently. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
Internet marketers also have the advantage of measuring statistics easily and inexpensively; almost all aspects of an Internet marketing campaign can be traced, measured, and tested, in many cases through the use of an ad server. The advertisers can use a variety of methods, such as pay per impression, pay per click, pay per play, and pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, to visit a website, and to perform a targeted action.
