subject: Website Usability Guidelines For Your Online Business [print this page] It can be useful to learn about web page design and website usability guidelines by going to a real life example and see what works and what doesn't. From being an internet entrepreneur let's go to oracle traders website. It sells share market related software called Metastock.
It begins, 'Hello and welcome to Oracle Traders.' People realize they're there. They know they're on the website. Saying hello and welcome, it's nice to have but really I'd get rid of all that sort of thing. You'd be better off replacing that with 'Dealing with Oracle Traders will get you 5% return in the market in thirty days guaranteed,' whatever value proposition you've got and put that out there. Saying welcome is not a great thing, you want to hit them over the head with a value proposition statement.
The real estate that the header uses up, when you're talking about above the fold, with no header of course everything moves up. It's that blue band across the top. Obviously you've got to get your name there.
A header works well. It comes down to get the brand in position. For example in Flight Centre, people know the Flight Centre brand, so having the Flight Centre logo front and centre, people relate to that. Do people know Oracle Traders logo at this point in time? Probably not.
What I would do in my internet marketing reviews website, I would make the menu smaller and actually put it on the same level as the logo so you get that little bit of extra space. They want people to call them. They have a landing page. They basically sell a product that is very well known in this market and they're one of two distributors in Australia for that product. It's highly searched for etc. The software is called Metastock. They have got metastock Australia. But that's the top product there. That's really what they are. All the other things they've built as add ons to that product following basic website usability guidelines.
It is both an ecommerce store, and they want people to call them first. Either or is fine. They're happy to come in the morning and process orders, that's great but generally speaking, people want to talk to somebody first. People normally hit logos first on a website to go to a home page.
If you look at the Support tab for example, there's no content in your directory maximizer review until you click on a link and this is probably a bad thing. That's all you get if you click on any one of those links, then you'll get a whole list of screen shots and bits and pieces and instructions and details.
There are some other little things from a general perspective following website usability guidelines: the Home button should be on the left hand side just from a user perspective and testing and so on. It's called the hot pocket or the red triangle or different names. When people look at a build my rank review website, it's pretty much the top corner first. People expect the Home material to be on the left hand side. Just little things like that will make a big difference.
