subject: Quality Web Design Tips For Your Online Business [print this page] When building a quality web design for a business, the use of video cannot be underestimated. You can have someone sit there and say, this is what we're about, these are the specific areas where we can be of service to you. One of the hard things is often to explain what you do and a pingback optimizer review video would show it a lot better than a paragraph of text.
You've got to work out what people want when they're coming to your site. What's the value proposition the avatar, your ideal client actually wants to experience and give it to them straight away. The fold line is a big thing on any site, the phone number is another big thing and speaking in plain English is crucial.
One of the web designing tips that really works well from our telco perspective is that our competition are technicians. I still have no idea how to install a phone system, neither do my business partners. I don't want to know and I don't care. I know the solutions and I know the benefits people are going to get and what the system can do, but I don't know technical and our competitors do and they talk technical seo methods.
We chose as an avatar who is a twenty-four year old receptionist/accounting officer working in an accounting firm who actually wants to get a phone system, who doesn't know the technical side either. She barely knows accounting, let alone quality web design for phone systems. So we talk to her and we talk about it in English. We will help you get your phone system quick, fast, effectively, which can give you these benefits. It's not about the technical terms, it's not about isdn2s and on ramps and all that other technical jargon.
I'm just talking internet marketing reviews from my perspective, any technical jargon to me means nothing. If it means something to the people, then obviously leave it on your website. If you have clients and your prospective clients know companies that have used your services, put their logos on the website.
Put some directory maximizer review and testimonials on your website to actually say on the home page, for example, Port Melbourne Corporation, we were able to land a $100,000 deal in two weeks because of our help and advice. Put real world testimonials on the home page with their logo and so on which people actually recognize. That is a huge conversion thing.
At the end of the day it's another piece of direct response marketing using quality web design for your business website. So the same principles that you can get by picking up any direct response marketing book, still apply online, it is just a different medium. People think the web is different. It's no different, it is just a direct response medium. That's what we try to do with everything; it's all about direct response and that's what we want to do.
