subject: What Role Does Social Media Play In Recruitment? [print this page] If you are a recruiter, you probably already have a marketing strategy in place, in order to attract qualified candidates. But does your marketing include social media? Many people think of social media outlets as a way to connect with old friends, and send funny stories about how their cat rolled over and fell off the porch. However, social media has evolved to become much more than that. In fact, many business professionals are turning to sites like Facebook, linked in and Twitter to not only post jobs, but find them.
Posting a job on each social media site can be cumbersome and time consuming. Luckily, there are job boards, such as Googlyfish that will post jobs automatically to all of the social media networks. As a recruiter, you can create your own job channels on these networks; manage applications, post news about the company you are recruiting for, and much more. Your job posting will be seen by thousands of people and can be targeted to a specific area.
Make no mistake:social media is not a fad and it is not going away. Studies show that as of 2010, over 96% of people under the age of 25 have joined at least one social network. This means that in order to attract the best and the brightest candidates, social media should be a major part of your marketing strategy.
When you post jobs to Twitter, Facebook Linkedin and other sites, you are assured that your information is getting to the right people. Often, someone may see a job posting and email it or share it with their friend, whom they know is looking for a position like the one you have to offer. Your job posting can literally go viral.
Including social media in your marketing strategy doesnt mean that you have to use up your marketing budget. With a free job posting, you can get the exposure you need and a price you can afford. Paying for each site you post at can add up very quickly; a free job posting ensures your marketing dollars dont get eaten up.
With sites like Googlyfish, you can save time and money on the next position you need to fill. Before social media and the internet, it could take weeks or even months to find the perfect candidate. Now you can post jobs to Twitter, Facebook, Linkedin and others with ease. Sometimes, recruiters find the right candidate within hours of posting the position. This not only saves money, but saves the company an enormous amount of time.
In this day and age, social media has a very large role to play in recruiting. If the position you want filled is a telecommuting one, then you will get even more exposure. There are millions of people worldwide that have a myriad of skills and talents; and they are just waiting for the right position to come along. All you have to do is put your free free job posting on one job board, such as Googlyfish and they will post jobs to Twitter, Facebook, Linkedin and many others.
