subject: Design Your Site To Sell And Succeed [print this page] You can follow these suggestions to help promote your site and further your business. Strategy is the first main thing to think about.
Online buyers will be attracted by a Web site designed with words and graphics aimed at generating business. Those essential features, however, are not found in most sites.
Will it be an informational site or a site that convinces visitors to buy from the company?
If sales are your primary goal in setting up your Web site, would you like your visitors to watch a short video of your widget making process? In case they want more information, how will they get in touch with you? And if they might want to place an order? You will be able to know how to improve your site for your customers' benefit if you can answer these questions.
What graphics did you consider for your site? How does your web site appear? Your site's look is critical, but it's not all that matters. The most important aspect that your web site must have is functionality, according to one graphic designer.
When visitors can't comfortably navigate through the site, then they don't even care about how it looks. The site's appearance will not matter if no revenues are coming in for the company.
Web people are considering whether search engine optimization or pay per click would work best to bring people to a site. A Web adviser points to search engine optimization as the recommendation of techie people in getting search engines to locate you.
Bringing visitors who are more focused on something specific is what pay per click advertising does. Key words enable ads to connect searchers and your site.
For example, if you sell both widgets and gadgets, we send the widget buyer to the landing page on your site that is about widgets and send them to the landing page that is about gadgets.
Social networking sites play an important role in search engine optimization. Will you have to give attention to social networking sites? You should do it, says a marketing firm director, if you are led to do it and if you have time for it.
Your business will improve if you know how to use networking sites. This executive can explain the pros and cons of social networks to your business since he spends a lot of time in them.
