subject: What Is Search Engine Optimization? [print this page] Search Engine Optimization or SEO is a term generally used in Internet marketing. It basically means improving the visibility of a website or webpage to guarantee that it ranks more highly than others on search engine results. For the success of any website or webpage, it is crucial to use Search Engine Optimization (SEO) techniques in order to ensure that it ranks highly on search engine results.
Search Engine Optimization is, for all practical purposes, a strategy used in the world of Internet marketing. It is deeply complex, as search engines deal with complicated algorithms which calculate the use and relevance of websites.
What does Search Engine Optimization do? As a strategy, it researches and considers the way in which search engines work. As mentioned before, this can be quite complex as search engines are structured to work with the use of algorithms which have strict criteria when it comes to ranking websites or webpages. Therefore, Search Engine Optimization is used to study the process used by search engines, as well as what terms are searched for by people along with the actual terms used (word for word). Search Engine Optimization also tries to categorize search engines based on their popularity and the number of people which use them, and then target the websites in this method. Google is of course the search engine of choice, with Ask, Bing and Yahoo also joining in as competitors. The audience is judged according to the audience which is being targeted.
How does one optimize a website or webpage for search engines? This is also a long, tricky and complicated process. Although Search Engine Optimization analysis or SEO Analysis does make it easier, the fact remains that it is tough nonetheless.
Optimizing a website for search engines encompasses many procedures, such as editing content for one. However, that is a basic necessity and it is probably the easiest to do technically. Search Engine Optimization also involves editing HTML, and using coding to increase the relevance of a number of keywords. Coding can also be associated to this, as it helps to make the process of indexing easier for search engines, thus making your website easy to notice. Another techniques often used in SEO is known as backlinking, which involves promoting a site by linking back to it.
