subject: Search Engine Process: Tips For Ranking Your Site [print this page] When you think of the whole search engine process, what we're trying to go through, the on page optimization probably makes up 20% of the equation and a good bulk, 80% of what we're trying to do for ranking, is all in that link building and what those links are saying.
Heed this website advice, make sure the keyword is in the title tag, make sure it's on the page, make sure that you put it in H1 tag. You don't even have to have that in place and you can still rank for a keyword if you send enough links to it with the appropriate anchor text. They call it Google bombing. Google went in there after it happened and it ended up getting in the media and they actually pulled it out and manually edited the results. But you can still do that to a certain extent.
Just a couple of search engine process tips here: you just want to send links to the pages that you want to rank. So that's obvious. Make sure that your site structure is set up; usually what I like to do is make sure that you have your most important pages that you want to have ranked at least one click away from the home page. That will end up helping you out just the way Google passes. Just think the pages that you want to have ranked, have them linked as closely to your home page as possible so maybe one click away from your home page. If you are considering a more detailed info on this one, check out our SEO Method 2.0 review. Going back, then, just send links to the pages that you want to have ranked.
The other thing as well is bigger sites win. The more pages you have, it gives you more linking opportunity, it can improve search engine rankings as well, it gives you more tickets in this search engine lottery that I was talking about. So bigger sites always win. That's why you see a lot of e commerce sites things like Amazon and Zappos, they do incredibly well and come up on a whole variety of different searches because they just have a huge volume of pages.
Once you've got all of these pages, then you can start to follow my rule number one, send links to the pages you want to have ranked. It's good to get off site links, like links to your website from other people's websites but you also will get benefit from sending links within your own site. When you set up, say an SEO blog, and you start to do regular repetitive posts, you'll get into a rhythm, every week or every two weeks you'll start regularly posting on this blog. In that blog, what should you do? You follow step number one, send links to the pages you want to have ranked.
As you're building that content, just keep firing for that set of search engine process, I know it's on your own site, but just keep firing links to the pages that you want to have ranked and keep building.
