subject: Online Video Marketing [print this page] Web videos can not only be published on official business websites but can also be shared on social networking sites such as Facebook and Google+. These videos impact online marketing efforts in several ways. Through a web video production, businesses can add a human element to their brand. They can also reach their targeted audience in a more effective manner as web videos have high visibility on platforms like You Tube and Vimeo.
Online video marketing is a fast and efficient way to deliver useful information to target audiences. It is often said that a picture is worth a thousand words. With the right combination of animation and sound pictures can be brought to life. An impressive web video enhances brand reputation and highlights the identity of the business in the online world. Through online web video, a company can introduce itself, showcase its premises, describe and demonstrate the functions of a product, or broadcast an advertisement. Videos put on websites also attract search engine crawlers and help to improve the rankings of a website.
It is important to take care of the technical attributes for good web video production. An online video may be based on animation and augmented reality. It may also be a camera shoot involving people and places. High quality must be maintained at all levels for the best visual effects. To ensure the success of online video marketing, it is also necessary to work on its optimisation for search engines. Web videos can be augmented through thumbnail optimisation, title optimisation and the inclusion of keywords on the pages where a video is embedded. You can also tag your videos with key phrases that reflect your primary web content.
While working on web video production it is important to remember that the length of video should ideally not be longer than 5 minutes. Online videos with very long duration take more time to load and the constant buffering tends to annoy the audience waiting to watch the video.
Online web video packed with all the appropriate elements and shared on the right platforms can indeed be one of the best online video marketing tools to promote a business on the web.
