subject: Article Marketing Strategies: Should You Write Your Own Content Or Outsource It? [print this page] Article marketing is one of the most effective ways to bring attention to your website by getting a higher search engine ranking. Anyone can submit articles--all you have to do is write articles on your topic and then submit them to publishers.
Of course the effectiveness of any article marketing campaign is dependent on your ability to write articles consistently. A lot of people put off starting an article marketing campaign because they're afraid that they don't write well enough. They imagine that they need to be able to write like Hemingway in order to have articles published.
That's totally not the case--you really don't have to be a super talented writer!
Most people who do article marketing are not particularly gifted--they're just normal business owners who write articles on their topic. If you really don't want to write articles or feel like you can't, then that's no problem--you can outsource your content creation to a professional writer.
Are you wondering which way to go? Should you write your own articles or hire a professional writer to write original articles for you? Here are some points to consider when making this decision:
If you write your own content...
You'll be able to take a "hands on" role in creating your articles and coming up with article ideas. Many people like that challenge. Your articles will turn out "sounding like you", and as you get more experience you'll refine your writing skills. It's likely that you'll also learn more about your topic--teaching others about your niche will often inspire you to continue to expand your knowledge.
In addition, writing your own articles is free, other than the time it takes you to write. It can be intimidating at first if you're not used to writing articles, but it's a lot easier than you might think.
If you outsource your content creation...
Particularly if you're having a hard time submitting articles on a regular basis, working with a professional writer can really help you develop some consistency with your article submission schedule. Consistent article submissions are the key to success--you really need to submit articles steadily every month.
There are many very skilled writers who offer their services for hire--if writing is "not your thing", then you may end up with higher quality articles by outsourcing, which can create better results.
Another perk is that you'll have a lot more free time--you don't have to spend time writing articles!
The down side is that there is a cost--a high quality writer is worth his or her weight in gold. This writer will be writing quality, original articles for you on your niche and delivering them to you reliably. Over time the benefits will outweigh the initial financial investment as you start to see results in the search engines.
You can be successful with article marketing either way you go--whether you write your own articles or pay a professional to write them for you. The key is consistency, and if you're writing your own content, you can train yourself to be more disciplined with your article writing.
