subject: Improving Your Brand's Visibility On Linkedin [print this page] Getting the Most from LinkedIn Getting the Most from LinkedIn
With over 131 million professional users and over 1 million groups, LinkedIn is the largest professional social network online currently. Statistics like these, along with the fact that LinkedIn is one of the big three, (Facebook and Twitter being the other two) mean online marketers and companies are ensuring their brands have a presence on three of the top networking sites. However, what marketers need to understand is that the reasons why people connect with brands on LinkedIn are not necessarily the same as why they would follow a brand on Facebook and Twitter. Facebook and Twitter, for instance, are good for news regarding the latest deals and offers or casual brand-customer interaction; in the case of LinkedIn, brands presences are mostly relegated to information about the latest jobs or recent recruitment campaigns, while the other activities are few and far-in-between. Many brands, in their enthusiasm to go social, jump on to the LinkedIn bandwagon and expect to see immediate results; however, just like other social networks, establishing a stronghold in the digital space requires some amount of effort, and visibility. According to a 2010 survey from Marketing Executives Networking Group (MENG) and Anderson Analytics, 47% companies with
