subject: Seo Mistakes That Can Cost Your Website [print this page] If your Search Engine Optimization (SEO) initiative is not driving in the traffic to your website that you originally intend it to, it is time you re-evaluate your strategy and identify where you are going wrong. The primary aspect of a successful internet marketing campaign is the fact that every party involved in its execution, internally as well as externally is well informed and aware of its objectives.
Here are some very common mistakes made that cost your website and business dearly in the long run:
1.Not Joining the Bandwagon on time:
In spite of understanding the significance of SEO for the success of your business, there are a number of businesses that choose to start the process a little late. Time is of utmost importance, simply because if you havent started campaigning your website on the World Wide Web, it is highly probable that your competitors have. This means, it is going to be that much more difficult for you to get through your target audiences and enhance your rating on search engines, over all the already established websites who have been active for a longer period of time.
While many strategists will tell you that your initiative is nothing but good keyword selection and copywriting, remember that technical decision making plays an equally significant role to its success. Simply put, it is easier to do it the right way the first time around that spending time and resources on re-doing your strategy.
2.Taking your Content Management Function for Granted:
As mentioned earlier, your SEO exercise must go beyond the conventional keyword selection and content writing exercise and give your internet marketing strategy a comprehensive approach that can be mastered by taking into consideration incorporation of capabilities that allow strategists to select title tags, headings, and anchor texts which all play a crucial role in driving traffic to the desired links.
The biggest mistake a strategist can make is to employ a content management system that is not crawler friendly and does not rectify duplicate material generation. For Example, even though clients insist of using more and more flash content to enhance attractiveness, SEO Vancouver strategist make it their personal responsibility to enlighten clients about the benefits of HTML text to their SEO objectives.
In addition to this, a number of other mistakes worth avoiding range from creating pseudo duplicate content, thin content pages, poor application of internal anchor text, over-optimization, not doing justice to the investment with holding back spends when needed, targeting the wrong set of keywords, lacking consistency in maintenance, ignoring URLs and spamming through backlinks. It is recommended that you dont take these commonly made errors lightly and make sure your internet marketing strategy is successful based on effective and ethical practices.
