subject: Keyword Search Tool - Gaining Profit From Appropriate Keywords [print this page] When launching an internet business, and for a retail bricks and mortar place, putting the phone number in the ad is often a good idea because they won't click on the ad but you'll still get the enquiry. We've tested this in our SEO company, it didn't work for us. But again it comes down to testing, just like what we do for the keyword search tool.
A lot of people do it and this is where you have a separate phone number. So you put a separate phone number as opposed to any other number in the advert to see if it gets called. That's what we did and we found it didn't get enough calls. It reduced the click through rate but it didn't increase the calls enough. The end result was fewer conversions.
It could be a good website advice and you might get more calls from it, but at the end of the day, if it lowers your click through rate, which means fewer people see your site, which means fewer people call you at the end of the day, it's not a good thing.
When you run an AdWords campaign, selection of keywords is crucial. There is a great tool from some Melbourne guys called Market Samurai. Basically it is a software package that does some amazing online research things. You can check out our Market Samurai review. It scrapes the Google tool. It gets a starter from a Google tool but as well, it has some locations, it does some crazy algorithm maths in the background. Just Google or go to marketsamurai.com. It's a really good piece of software, with a thirty day trial and that sort of thing.
When running an AdWords campaign, you create an ad group. After setting up your AdWords account by going to google.com/adwords, let's say I've got some keywords in one group, now I'm going back to add more keywords. On the right hand side Google is saying, here are some other keywords that might be relevant and worth bidding on. So I can add in, for example, lower back pain, lower back pain causes, and it throws them all in for you.
You can also go to the keyword search tool, which is a sneaky little way. Let's take Brightonphysio site. If you go in here, Sports and Spinal, you put in the website enter, it's going to go off and crawl their website and see what their website's about, try and work out what keywords their competitors are about. You can put your own website in here obviously and it will pull up what keywords your website's about, but you hopefully know what you're targeting. This will tell you what your competitors are targeting. So that's a way to grab some other keywords.
With AdWords, choosing the budget per keyword can be a dilemma. Check our internet business coaching review and see if you could learn more on this. You put in 50c on one, $1.20 on the other. Clearly you might end up with a list of a hundred keywords each of which doesn't need a dollar or a 50c. That's why keyword search tool is important. How do you determine the optimal budget? It is a management thing, so it's continually looking at the account and just regularly looking at it and seeing, ok where am I positioned. I'm position number one and I'm paying 50c. I always regularly go into our accounts and reduce out bids.
