subject: Website Optimization Tips For Increased Profits [print this page] When building an effective website, on page optimization is an important factor. To break it down into simple steps of website optimization tips, step one, get clear on who your target market is, step two, identify what it is that is your biggest product and service is that they're targeting. Then you'll create your website, you'll assign relevant keywords to the pages on your website and then you do the last thing you do is called on page optimization.
On page optimization is basically taking the keyword that we've identified and then making sure that we put it in the right places throughout the website so when Google comes to crawl that website it says, oh, this website is about Melbourne dentists or dentists South Yarra and pretty much it is educating Google that, yes, this page is about the keyword that we're trying to optimize for.
You'll pick the keyword and then all you have to do is, every page should only be optimized for one keyword and maybe a couple of variations of that keyword. Some people I've seen optimize and they'll try and go for six or seven different keywords with the use of website optimization tools. If you do that, Google will just get confused and it won't know what it is that you're trying to optimize for. So get really clear and laser focused on what keywords you're going after. Then you might have some slight variations of that keyword.
This is what Google reads on your website. It doesn't actually read the pretty pictures, podcast interviews and all that material, it reads the text behind it, so it's important to understand the things that the user doesn't necessarily see that Google actually reads.
For my website, Melbourne SEO Services, on the home page, the secondary keywords really are just variations of that primary phrase that I'm going after. The primary phrase I'm going after is Melbourne SEO Services, that is front and center. Then my variations are SEO Services, Melbourne search engine optimization. So you can see really they're just variations on that primary and that's the way that you should be looking at doing your keywords for their other pages like optimize press review and build my rank review.
Here are some more website optimization tips. Then you just want to make sure that you grab that keyword and you put it into the title tag. You take that keyword, you make sure the keyword is in the title tag, you make sure it's in the meta description and the meta description is what appears in Google's search results.
The meta description is something really key. You want to make sure that you write that from a copywriting point of view. I lifted my mind, I dropped myself into the person searching and I thought what it is that they're going to be looking for. Number one, Melbourne SEO Services, they've typed in Melbourne SEO Services so I want to give that to them front and centre straight away.
Then basically what I like to do is, in the description, it's almost like an extra sales point. Want your website to be in position number one on Google? Of course, that's why they're looking for SEO Services and website optimization tips. So it's really important that you make sure that this is optimized and you also put the keyword in that meta description as well.
