subject: Are You Paying Too Much For Small Business Advertising? [print this page] If you own a small business, it's easy to be overwhelmed by business advertising demands. Major advertising agencies that run multi-million dollar campaigns for Coca-Cola and Apple are simply "too big" to properly serve your small business. At the same time, cutting advertising costs by making your ads in-house is a recipe for failure. Without a professional design and copy team, your ads will look cheap, hurting your brand and failing to communicate your message to potential customers.
So if you can't afford a big advertising agency and don't want to rely on Tom in Accounting to produce your ads, what's a small business to do? Yes, it IS possible to promote new products and services without breaking the bank. And it all starts with your local sign company.
Signage is one of the most cost-effective advertising solutions available to small businesses. From outdoor signs and A-boards to window vinyl and vehicle wraps, signs help you take advantage of advertising space you already own.
Stop wasting your money on ineffective local TV commercials (with the DVR, your customers are fast-forwarding through your ads) and Yellow Page advertisements (your customers are searching online for services). By eliminating this ineffective spending, you'll have room in your marketing budget for custom signs.
A local signage shop can work closely with your business to create professional, custom signs. Don't try to cut corners and create your own signs online - you'll end up with poor quality signage that looks like Tom in Accounting designed them. (Sorry Tom, but please stick to crunching numbers!)
Most importantly, signs ensure that your business, products and services are not hiding in plain sight. After all, if your customers can't find you, it doesn't matter how many ads you have on TV, the radio or the Yellow Pages. Your business needs to be visible to everyone who walks or drives by your storefront. And with help from a local sign shop, your professional signage will clearly communicate with potential customers and brand your business. All without breaking the bank.
