subject: How To Create Profitable Information Products [print this page] When creating Information products, a common mistake made by many is to create a product that nobody actually wants to buy. There are a few critical steps one should take before creating your product which we will discuss in this article.
Step 1: Identify your Niche: All of us have many different interests in life from sport to reading, keeping fit and so on, which many of us would base our products on. This can be an excellent choice, however if your interests are quite unique and rare it is unlikely that many will share your passion. This of course will result most probably in very few sales. When we try to identify our niche we need to look for subjects which many desire and need.
There are many tools and market research strategies available to assist us in our search; one of the best that I have used is the Google Keyword Tool. Using this free tool we can identify traffic rich keywords for potential subjects for our product.
Step 2: How much Competition is there? Once you have found a potential subject for your information product we need to discover how much competition are we likely to face. To do this we would simply type keywords relating to our subject into search engines, then see how many other companies are selling similar products. If there are many then it is wise to try to find a different niche to base your product on, unless yours is far superior than your competitors. The main rule of thumb for the first two steps is simply 'High search, low competition'. Once you find this combination move on to step 3.
Step 3: Create and test your product: Whatever your product is either an E-Book, Video series, Software, there are many free tools on the internet to help you design and make your product. Once you have created your product it is very important to test before selling. One way to achieve this is to ask friends and family view your product and ask for feedback and rectify any errors before your product goes live.
Step 4: Create Sales Page and Promote Product: Creating a website used to be a difficult task a few years ago, but thankfully a lot easier with the many choices available including ready-made templates, Word press templates, Html editors, online website makers and many more.
The most important task apart from the Website itself is to attract traffic to your website. This task is crucial as no matter how professional your web page looks, without any traffic you are not going to sell any of your products. There are numerous ways to attract visitors to your sales page one common choice is PPC (Pay-Per-Click) advertising. For example Adwords and Facebook. The only problem with paid advertising is the cost, as you could spend a lot of money if you are bidding on keywords which have high competition from other bidders.
A more long term strategy is to employ SEO (Search Engine Optimisation) tactics. Basic SEO includes titles, Keywords, descriptions for your products written into the 'Meta Tags' of your website's pages. Meta tags tell the search engines what your websites content is based on. Other common strategies include obtaining 'Backlinks' from other websites. There are many different options available to achieving this from Article Marketing, blogging, Facebook fan pages to simply contacting other webmasters and asking to exchange links.
When creating a product to sell online the two terms you should always bear in mind are, 'High Search - Low Competition' and 'High Traffic equals Sales'.
