subject: Smart Marketing The Key For Businesses To Be Noticed In Tough Times - Brisbane Australia [print this page] Local and International B2B marketing professional, Amy Ward, has teamed up with Ashgrove Serviced Offices to offer Brisbane business people information that will begin to take the mystery out of marketing. The information is valuable for small business and multi-nationals alike.
Amy Ward, owner of OnTap Marketing is pleased to create a platform to share rich and practical marketing information that businesses can understand and use immediately.
Amy is an advocate of smart marketing and does not consider a small budget to be a barricade to getting a business noticed in its target market.
"I know time is precious for people in business. In the Bite Size Marketing presentations I'll take just 1 hour to share practical techniques, in bite-sized chunks, that have worked for my B2B and B2C clients." said Amy Ward, Owner, OnTap Marketing Pty Ltd.
People need to really understand what makes their customers tick and then use the plethora of online (and offline) marketing channels available today. Smart marketing channels such as social networking, media, public relations, referrals or education are critical to building mindshare in your marketplace for your brand or product. The best thing is, these methods don't have to cost a lot of money to use. They are however, daunting to many people in business and therefore not always used effectively.
If you know your target market well it is possible to create tailored, directed strategies specific to your audience. People are more receptive to targeted messages and communication pieces that relate to their specific issue. Here are a few points to remember
- A good message, developed with your audience in mind, can be used to tell your story through inexpensive online channels
- A consistent and concise brand and message is important in each campaign so that customers don't get confused
- Empathy needs to be created with your audience so the message needs to be delivered via mediums that customers know and trust...such as industry publications for an engineering company or social networking for a consumer therapy service.
- Current happy customers are your best advertisement. Take advantage of referral marketing - it costs very little and is very effective - especially if it goes viral.
- Be Innovative - break your mould and use methods such as an interesting YouTube video. It can cost you very little and get you picked up in mainstream media, or, at a minimum it can help link people back to your website.
So in conclusion, getting smart about marketing, not just throwing large amounts of money around on big brand campaigns, is the key for getting a business noticed in a noisy online and offline modern marketplace. Business and consumer customers are bombarded on a daily, even hourly, basis with information, offers and advertisements and it can be hard to know which vendor to work with. Small business and mult-nationals alike could benefit from understanding the new world of marketing and customer communications and benefit from being effective in their promotional efforts.
