subject: Off Page Optimization - Reaching Clients Through Appropriate Web Content [print this page] Blog commenting is a good, cost effective way to get going with SEO. Specifically, that is off page optimization. At the moment we're building up some networks in some different industries we're looking to dominate. The way that we build content for these particular blog networks, we don't get articles written. I distribute a whole lot of content.
I do a lot of interviews, I give out free videos like pingback optimizer review, product reviews, all that type of thing and an assistant comes in once a week and transcribes all the audio that I do, and then that becomes the content for these web 2.0 properties.
I'm linking back to my page Robert Somerville on my blog davidjenyns because I want to rank for that particular keyword. We've got a whole variety of sites that we're building up this whole network and it's funneling that page rank back. The next step for us beyond that is, we'll build up each one of those web 2.0 as mini authority sites. That's when you really start to get a lot of power because you've got all of these mini authority websites that you have control over, so you can determine where those links go.
At one point your web 2.0 websites and EzineArticles may outrank the original site you are trying to keep up the top. It all comes down to weighting. Just make sure you send more links back to your home page than you're sending to other things and that will keep it above. That said though, it's probably not a bad problem to have if it's your content. I'd love to have the top ten positions and my website's down the bottom if I own all the other nine. So it's not that bad a problem to have.
The idea as well, when you put these bits of content in there, in connection to off page optimization, always have ways that you're drawing the user back to your website. So you want to tell them in the resource box, click here to go watch the free video with Rich Schefren or download a free audio.
Now that you know your avatar of your ideal client who is also the focus of your small business internet marketing campaign, you know what it is that they're looking for, in all of these bits of content that you've distributed out everywhere, they're just little feeder sites. So you want to filter the traffic back to your site. So you give them a reason to come back to your site. We do this for SEO reasons to get our website to come up but users might find it as well.
There seems to be a tendency, particularly amongst a number of SEO company, they actually borrow articles that other people have written and then just post maybe the first paragraph on their website.
It's just a way of creating content and practicing some effective off page optimization. Personally I'd just ask your assistant to transcribe some material for you. But that's me. You can just go ahead and rip articles. To a certain extent I would feel bad if my article got ripped and I went to that website and I found they didn't reference back to me.
