subject: Easiest Website Builder Options For Small Business [print this page] When I begin working with a client to help them set up an internet business, we install WordPress, Google Analytics, easiest website builder included and work on off page SEO.
Then we look at building a white paper and building up a data base and an auto responder series for the client. The idea of the white paper is so we can build up the data base, so we can continue to market to them. You'll find when you look at the Google Analytics stats, some websites might have bounce rates of 40%, 50%. Half the people who are visiting the website just leave and they never come back. So we need a way to capture that, so that we can continue to build that with the help of online video advertising. I suppose that's coming from my old school direct mail days, the money is in that data base.
Especially in the stock market niche, whenever we launch a product and I do it in the stock market space, it does incredibly well and I don't even need at this point any Joint Venture partners or anything like that because we've built up that business and I can promote to that list together with article marketing efforts after reading Unique Article Wizard Review. So if you've got a small and local business, that's what we want to do for you.
Then integrating auto responders to make sure that there is sequential follow up, so that you're constantly staying in contact with that client and you're not manually sending things out to them but they're getting regular emails to their email box that educates them about you. You'll navigate them around the website, hey, go check out easiest website builder pages like About Us page, go check out the services, here's a new testimonial, that type of thing.
Then we have a look at the optimize press review web 2.0 and analyze whether or not we think web 2.0 is appropriate for that type of business. It's not appropriate for all businesses, it has to do with looking at the target market and determining whether or not our target market is using those services. Then we look at doing press releases and podcast interviews. Press releases are really good. We use them mainly for SEO but you can use it for getting media coverage as well, so there's a double whammy effect there from doing a press release.
Then we build in a component and build in systems to make sure there is regular blogging going on in the website because for SEO, it's all about building pages after reading internet marketing reviews. The more pages you have, the more tickets you have in the search engine lottery. So basically we just keep on building pages on these blogs. There are a few different ways I try and educate the client. We can either handle that in house but it is better if we can educate them on how to do it and then they can implement it in their own business.
Up until that point it is all about building a really solid structure using easiest website builder, a sound online business and then at that point, and this doesn't work for every business, but I like to educate them on the idea of building info products.
