subject: customers Need and Sky-high Conversion Of Your Ideal Sells Copy [print this page] Customers Need And Sky-High Conversion Of Your Ideal Sells Copy
If you want to keep your visitor stick to your copy till the buy button and take final decision to buy your product or service you have to be sure that your copy have their emotion hot button that push them to the each next line of your copy.
You have one chance to let them into your copy. Its your very first line of copy. Why they should read your ideal sells copy? Do you have something that they need it badly? Does your first line promise their some specific emotional need? Does that sentence speak with visitor with their need? Dose it promise to solve their need in a specific time. Whoever comes to your sales page and see that your copy is speaking to them to solve their emotional need within specific time line will not at least leave your sales page, because your ideal sells copy is talking with your customer in natural way of need. I don't call this first line head line. I call it sticky line that will make your customer sticky with your Ideal sells copy.
Now its your time to make them understand that you have the ultimate solution to their problem .yeah. You have only. Everyone loves their wallet too much, I do! And that's a emotional reason of no one wants the lovely wallet be empty. Psychologically , salesman or sales letters are always a bad guy or bad thing to everyone .so its really when you have got them inside your copy with your sticky line now do not push them to buy from the beginning ,do not behave like salesman. Let them understand that your ideal sells copy is solution of their problem. Give them value on the copy.
Talk every aspect of your prospects problem with their own words. Use the words as they speak or they described their problem. Let them understand you got their problem exactly. Its really important to be simple while explaining their problem. When they understand that you really understand their problem they are in, now they are ready to take your solution. see everyone first thinks money, if they see salesman but if they understand that you got their problem really they have , they forget about the wallet and start thinking about the solution ,this is what I call pushing the emotional hot button.
