subject: Creating The Right User Experience On Your Website [print this page] The first thing you may be wondering is what is user experience
User experience with regards to a website is the way that the person using the website, or the user, interacts with the website, this is vital to bringing in clients and customers, and way you tailor your user experience will depend on what market sector you are operating in, and what sort of client or customer you are looking to attract.
There is a basic user experience concept that should always be followed when creating a website, this will ensure that any users are able to interact with your website, these are:
All textual content on your website should be clear and easy to read
The colour scheme should be complimentary, ensuring a contrast between text and background and making the website easy to view
You should ensure all information is easy to locate, it is vital that you make viewing your website easy for the website users.
Your website should be consistent; your user should be able to move around your website seamlessly.
When designing your website you should look at your customer base when deciding on what sort of user experience you wish to give, it will vary from one business to another. I will give a few examples of business and the kind of user experience they may wish to create.
An upscale hairdressers - this website should be very clean and crisp, they should be enough information to allow the customer to tell that they hairdresser knows exactly what they are doing, however there should not be too much information, there should be ideas for hairstyles throughout the website to inspire the user
A website selling childrens toys this website should be very colourful, with vague shapes and a lot of blending, there should be lots of pictures and animations, it should be a fun website, well categorised starting with male/female, and maybe following on to age ranges, it should be as easy as possible for people to find the correct items.
A website for a holiday home company this should make the user immediately want to be abroad, using warm colours, with content being written in a very relaxed way, you should give as much information as possible on the holiday homes, but it must be laid out in an easy to read way.
