subject: Ppc Vs Seo [print this page] Time and time again we are asked what is better Pay per Click (PPC) or Search Engine Optimisation (SEO), so we have laid out below some advantages and dis-advantages of both seo and ppc.
Advantages
SEO gives long term results, after you have stopped paying for seo work to be carried out you wont suddenly drop out of the search engine ranking position (SERPs), you will only drop down in SERPs if other websites carry out seo work on their website.
PPC instant results, you will immediately attract customers to your website, you will not have to wait any period of time and ppc can be switched on and off to suit your needs.
SEO will give your website credibility, lots of people ignore pay per click websites in favour of natural or organic listings, organic listings are the most relevant to what the user has actually searched for.
PPC you can target key words far beyond your businesses natural ability, you can target keywords with extremely high traffic that you may not have the means to target otherwise, allowing you to compete with much larger businesses.
Disadvantages
SEO takes a while to get to the target positions in the SERPs, SEO isnt instant, it takes weeks, months or even years to reach your target placement depending on you targeted keywords.
PPC No lasting advantage, once you run out of money that is it! You will receive no additional benefit in SERPs.
SEO Cannot turn off, once you are high up in the SERPs you cannot take your website down from the SERPs when you get too busy.
PPC Many people do not use PPC listings, many people realise that they are going to get better quality results from organic listings rather than PPC listings.
