subject: Analyzing Your Internet Marketing Plan [print this page] You have executed all the possible internet marketing strategies by the book, and have been doing so for a while now. You want to know whether or not your plan is taking the right direction and how effective it is towards meeting your overall marketing and business goals.
It is important for you to go back and analyze the progress of your plan to find out if you need to make any additions or subtraction in your strategies. Having spent so much time, money and expertise of executing this plan, it is time to go back and check its efficiency.
If you feel that the only way to rate your internet marketing strategies is by correlating it with your sales figures, you are making a big mistake. There is a lot more that an effecting online promotions strategy does for your brand which may not be immediately reflected in your bottom line. Here are some simple techniques that will help you rate the success of your overall web promotions strategy:
1. Statistics of your Website:
It is strongly recommended that you analyze the statistics of your website regularly. It is best if you can do it on a weekly basis so that you can draw a comparison on the number of visitors or hits your site received. Check if the numbers are going up or are they staying the same. Your statistics will also provide vital information pertaining to the average time a visitor spends on your website, which in turn will help you make the necessary changes on your website to entice audiences to spend some more time on it.
2. Statistics on Social Media Platforms:
If you have implemented an internet marketing plan, it is evident that you have also considered jumping onto the social media bandwagon. The idea behind social media marketing is to enhance reach and make connections. No one is expected to make direct sales through these portals, but a brand needs to concentrate on building a contact base and using it as a creative platform to directly engage with audiences. Spending sufficient time on these portals will give you a fair idea of the overall response you receive from the target audiences.
3. Google Yourself:
In addition to making use of all the fancy tools available out there to assess your web promotions success, internet marketing Vancouver experts recommend opting for standard, simple and practical tools such as simply Google-ing yourself to check if your rankings have changed or are the desired results showing up on the search engines.
Remember to shift your focus from a purely sales oriented analysis to a more comprehensive assessment that gives you a fair idea of how effective your strategy is towards holistic brand building.
