subject: How Backlinks Can Drive Sales Leads, Right To Your Internet Bank! [print this page] Remember the Mom and Pop store on the corner when you were a kid? Chances are, if Mom and Pop had a brain in their head, they moved from the corner to the highway where the customers were. In other words, they plugged into the Internet, used a little economical search engine optimization (also known as SEO), and now the online site is MOM AND DAD LTD., with thousands of products and millions of customers. And they have a ton of backlinks on the site as well.
Why did they do it? Because any business wanting to survive and prosper these days has to be Internet centered. It is simply too rich a market to ignore: millions of people are online every second, like the world's greatest mall that never closes, and it just makes sense to get on board.
How did they do it? Well, they created their website, they got themselves a domain name and a URL, and most important, they built backlinks, the heart and soul of the website business.
Backlinks are connections from their website to other websites that have the same or similar content, products, merchandise or services. They are what produce sales leads, the people who are browsing one site, see your link and decide to click over to your website. It is literally that simple.
Backlinks result in guaranteed sales leads, because when the person approaches your website, he/she is already interested and wants to see what you have.
Also, Mom and Pop used economical search engine optimization (SEO) by planting keywords in their site content that would automatically direct a search engine, such as Google, to their business. Imagine the Mom and Pop business booming if they had links to a dozen sites, with thousands of new customers, and their keywords led those people right to them! Sales bonanza!
So take the time (and it will be a while, make no mistake) to gain backlinks through your judicious use of SEO. The reason this will take time is because you do need search engines, like Google, to recognize that your site is more valuable with its backlinks, and therefore worthwhile to index.
Finally, it makes the same kind of sense that Mom and Pop had with their corner store. Instead of staying on the corner, they put it right on the freeway, with a hundred lanes running right to them. That's what backlinks did for Mom and Pop, and they will do it for you.
