subject: Harness The Power Of Focus In 30 Days [print this page] Focus means concentration and single minded attention on the actions that will create important outcomes for you and your business, each and every day, whether this is making 5 sales calls, filling your workshop or launching a new product. It is the fastest way to achieve rapid results in your business and ultimately takes the effort and struggle out of getting things done.
Unfortunately, one of the pitfalls of working for yourself is what I call the Law of Distraction! This can show up in the form of negative self-defeating thoughts which stop you taking action, escape activities on social media or pursuit of the next bright shiny idea that you know will be the magic solution to all your problems.
By not focusing on what you need to do on a daily, weekly, monthly and annual basis, you are vulnerable to wasting time and money on less important stuff with little or nothing to show for your efforts. You may have experienced that feeling of another year having passed with very little to show for it!
It sounds SO simple to focus but many of us (probably most of us!) would admit that our concentration and motivation easily drifts or we become bored. Especially if youre an entrepreneur who loves variety and has a hundred ideas you just cant wait to get off the ground.
Well heres a challenge for you.
If you want to see a difference in your business results this month why not experiment with the following steps to harness the power of focus over the next 30 days:
Step 1: Write down your most important monthly goal; lets use this as an example: To have signed up 3 new clients.
Step 2: Identify all the actions you need to take to attract new clients such as asking for referrals, sending out a special offer, attending networking meetings, setting up calls etc.
Step 3: Then work out what you will do on a daily and weekly basis and keep a note of this on your desk as a reminder. At the start of each day write out your intentions eg My intention is to confidently and clearly communicate my services to engage others at the meeting today. Where your attention goes your energy flows.
Step 4: Put to one side any other projects or longer term initiatives that can be put on hold. As new ideas come up capture them to work on at another time.
Step 5: If you dont yet have a support team hire someone to do your administrative work and get help with errands and household duties, even if it is only for the next 30 days. You will be amazed at how much time this will free up for you to focus on marketing and promoting your services.
Step 6: As distractions come up during the day ask yourself to what extent spending time on them will contribute to your goal. Being aware of the financial implications will help you to become much more discerning about what you do. If your hourly rate is say 200 per hour, does spending 1 or 2 hours reading tweets and watching videos on line represent the best return on investment?
Step 7: Track your progress and most importantlycelebrate your success!
By then end of the 30 days as well as experiencing a shift in the way you conduct business, youll release more energy, determination and motivation to take you to the next level of success.
