subject: What Interaction Design And What Can It Do For Your Organisation? [print this page] Whn professional web design/development agency offers n interaction design service or solution t means that its design s more than often gng to based n th views and actions of th potential customer/user.
A website tht vry attractive to the user nd with high quality content f n us if th users do not like th brand, product proposition and design. Th primary focus of n website shuld be the comfort of the user and their ability to fulfil their objective with an easy user experience.
If th user gts irritated wth th appearance, des nt understand the content bus f th technical jargons or language barrier, and d nt find wht he/h is loking for, th user will start loking fr ther alternatives, and untlimately this may result in them giving business to ur competitor. Th hw a seemingly beautiful website cn b a failure.
So the view f the potential customer/user f prime importance. If th future consumer likes the website/product, feels comfortable nd easily finds what h/sh i lokng fr, th user will more easily be converted t through your buying process and generate revenue with confidence.
This standard forms th basis f interaction design.
Interaction design takes nto consideration ll th key elements that cn make the website successful. Som of th key elements tht a professional web design company takes nt consideration for interaction design ar th market segment targeted, language of the content, keywords, keyword phrases, images, animation, nd th link to other websites. The relevance f ah element varies and depends on what appeals t th buying tendency f th future consumer.
Mst of th business identities are now aware bout th difference tht can be made by good website. Th number of websites increasing exponentially as does th competition amng them. It s the interaction design tht n make the difference and place th business ahead of t competitors.
As mentioned earlier n interaction design aim t making the visitor s much comfortable pssble. Whn th strikes customer satisfaction wh wll th buyer g to me ther seller?
Nt nl can the current buyers b retained but nw buyers n b added. Thi an lead t brand loyalty nd repetitive sales. An interaction design helps th website to acquire th finest results f th search engine optimization strategies, and can be aligned with User testing methodologies and best practices.
