subject: Business Directory And Internet Marketing [print this page] Print media or a website giving information on a number of organizations, and at the same time classifying them, is termed a business directory. Automated software specialized in search is used for the purpose of compilation. But, it is said that manual compilations gives the assurance that a high quality job has been done. The database may comprise of the company name, contact information and the type of business it is in. In some cases it might also rate the business based on its size, its reputation and position in the market. Such listings depend on the activities of the firm. It may have both regular and premium listings. It may also give sufficient information about the labor force of the organization and its networkings.
In the era of web technology, web search is more preferred to printout versions. Some directories may also contain a section for reviews, comments from the users and viewers of the site. This definitely leaves a scope for improvement as they keep getting the viewers feedback. But these directories cannot be treated as a search engine. It is more of an informational website having the facility for search. It is the right option to act upon in case an entrepreneur has to make decision upon buying or selling a firm.
Business directory, in recent times, has come under severe criticism mainly for advertising a business. Business owners are in constant search to reap the benefits of search engine optimization. Good ones can map each and every organization, be it big or small, across the globe and also its departmental information. They cover public enterprises as well as private ones. The information is provided in a different manner in different directories. For some sites, complimentary listings are also observed.
Digital marketing is the common name given to the phenomenon of internet marketing. Marketing for a firm is done with the help of e-mail. Banner ads are observed on particular sites. This has come as a new popular way of marketing the products of a company and is categorized as social media marketing. It is also called e-marketing. It also gives the possibility of interacting with its consumers on the net. The more the site appears on the search results, the better it is for the firm. Different internet marketing strategies are adopted to improve the sites and to achieve this. Stress is given on different brands based on consumer behavior. Some marketing strategies may lead to focus on particular topics or commodities.
